Thinking

Sketches, sparks, and strange little discoveries.

A better way to build digital products when certainty is expensive. For years, product teams have been taught the same…

Why every strong experience starts with a small self-similar idea.

Designing digital products like architecture, not brochures.

How pacing and response can define quality before scope does.

Generative surfaces that adapt to context, time, and attention.

Whimsy works best when time and context are treated as first-class design inputs.